How e-cigarette marketing affects youth perceptions and intentions to use
The Impact of E-cigarette Marketing Features on Youths' E-cigarette Perceptions and Use Intentions
This study looks at how different marketing styles of e-cigarettes, like their colors and images, affect how young people think about and decide to use them, and it aims to help create better rules for advertising e-cigarettes to keep kids safe.
Quick facts
| Grant type | Career grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Rutgers Biomedical and Health Sciences NIH-funded |
| Lab location | 1 site (Newark, UNITED STATES) |
| Project ID | NIH-10700863 on NIH RePORTER |
What this research studies
This research investigates how various marketing features of e-cigarettes, such as colors, imagery, and language, influence the perceptions and intentions of youth regarding e-cigarette use. By analyzing marketing materials and conducting focus groups with young individuals, the study aims to understand the impact of these marketing strategies on youth. The findings will help inform regulatory efforts and guidelines for responsible marketing practices in the e-cigarette industry.
Who could benefit from this research
Good fit: Ideal candidates for this research are youths who are exposed to e-cigarette marketing and may be influenced by it.
Not a fit: Patients who are not youths or who do not engage with e-cigarette marketing may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to more effective regulations that protect youth from harmful e-cigarette marketing practices.
How similar studies have performed: Previous research has shown that marketing strategies significantly influence youth perceptions of tobacco products, indicating that this approach is grounded in established findings.
Where this research is happening
Newark, UNITED STATES
- Rutgers Biomedical and Health Sciences — Newark, United States (Active)
Researchers
- Principal investigator: Jeong, Michelle — Rutgers Biomedical and Health Sciences
- Study coordinator: Jeong, Michelle
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.