How community, media, and policies shape people's health knowledge

The Ecology of Health Knowledge in the United States

NIH-funded research University of Pennsylvania · NIH-11366135

This project compares how family, community, media, and state policies influence what U.S. adults know about HIV, diet, smoking, substance use, and exercise.

Quick facts

Grant typeR01 grant
Study typeNIH-funded research
Funding institutionUniversity of Pennsylvania NIH-funded
Lab location1 site (Philadelphia, United States)
Project IDNIH-11366135 on NIH RePORTER

What this research studies

You would be part of research that looks at how local communities, news and social media, and state and county policies shape what people know about health topics like HIV and healthy living. The team will first analyze data from about 1,500 U.S. adults alongside county- and state-level information on media, policies, and norms to find key drivers of health knowledge. Then they will run an experiment with about 1,000 new participants who are randomly shown different combinations of messages and policy contexts to see which approaches change knowledge most. The project uses surveys, county/state data, and randomized message exposures to learn what actually influences people's health information.

Who could benefit from this research

Good fit: Adults living in the United States who are willing to complete surveys and view health communications, including people concerned about HIV, smoking, diet, substance use, or exercise, are ideal candidates.

Not a fit: Children, non-U.S. residents, and people who cannot participate in online or survey-based research are unlikely to be eligible or see direct benefit from participating.

Why it matters

Potential benefit: If successful, this work could help public health programs and clinicians give clearer, more effective information so people make safer choices and get better care, including for HIV prevention and treatment.

How similar studies have performed: Previous research shows media, community norms, and policies influence health behaviors, but combining county/state ecological analyses with a randomized experiment on health knowledge is a newer, less-tested approach.

Where this research is happening

Philadelphia, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Conditions Acquired Immune Deficiency SyndromeAcquired Immune Deficiency Syndrome VirusAcquired Immunodeficiency SyndromeAcquired Immunodeficiency Syndrome Virus
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.