How cigarillo packaging and labeling affects young adults

Project 3: Influence of Cigarillo Packaging and Labeling on Young Adults

NIH-funded research University of Pennsylvania · NIH-10478095

This study looks at how the way cigarillos are packaged and labeled affects how young adults think about smoking them, and it involves around 4,200 participants to help find ways to reduce tobacco use among youth.

Quick facts

Grant typeNIH-funded research
Study typeNIH-funded research
Funding institutionUniversity of Pennsylvania NIH-funded
Lab location1 site (Philadelphia, United States)
Project IDNIH-10478095 on NIH RePORTER

What this research studies

This research investigates how different packaging and labeling of cigarillos influence the perceptions and smoking intentions of young adults. By conducting a series of online experiments and observational studies, the project aims to understand the impact of warning labels, flavor descriptors, and packaging colors on young adult smokers. The study will involve approximately 4,200 participants, focusing on their responses to various cigarillo marketing strategies. The findings will help inform public health policies aimed at reducing tobacco use among youth.

Who could benefit from this research

Good fit: Ideal candidates for this research are young adults aged 18-24 who have smoked cigarillos in the past year.

Not a fit: Patients who do not smoke or have never smoked cigarillos are unlikely to benefit from this research.

Why it matters

Potential benefit: If successful, this research could lead to more effective regulations on cigarillo marketing that reduce smoking rates among young adults.

How similar studies have performed: Previous research has shown that packaging and labeling can significantly influence smoking behaviors, suggesting that this approach may yield valuable insights.

Where this research is happening

Philadelphia, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Last reviewed 2026-06-09 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.