How cigarette package color affects smoking behavior and risk perception with low nicotine cigarettes
Project 1: The effects of cigarette package color on smoking behavior, exposure and risk perception when using low nicotine content cigarettes
This study looks at how different colors of cigarette packs might affect how people who smoke low nicotine cigarettes think about their smoking habits and the risks involved, with the goal of helping to create better rules for cigarette marketing to protect public health.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Pennsylvania NIH-funded |
| Lab location | 1 site (Philadelphia, United States) |
| Project ID | NIH-10478091 on NIH RePORTER |
What this research studies
This research investigates how the color of cigarette packaging influences smoking behavior, exposure to harmful substances, and perceptions of risk among smokers using low nicotine content cigarettes. The study aims to understand the marketing strategies employed by tobacco companies and how these may mislead consumers into believing that certain products are less harmful. By analyzing the effects of packaging color, the research seeks to provide insights that could inform regulations on cigarette marketing and packaging. The findings could help shape public health policies aimed at reducing smoking rates and improving health outcomes.
Who could benefit from this research
Good fit: Ideal candidates for this research include current smokers, particularly those who use low nicotine content cigarettes or are considering switching to them.
Not a fit: Patients who do not smoke or have never smoked may not receive any benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to more effective regulations on cigarette packaging that reduce smoking rates and improve public health.
How similar studies have performed: Previous research has shown that marketing strategies, including packaging design, can significantly influence consumer behavior, suggesting that this approach may yield valuable insights.
Where this research is happening
Philadelphia, United States
- University of Pennsylvania — Philadelphia, United States (Active)
Researchers
- Principal investigator: Strasser, Andrew a — University of Pennsylvania
- Study coordinator: Strasser, Andrew a
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.