How cigar pack size, flavor, and price shape who uses cigars
Advancing the Science on the Impact of Cigar Package Quantity on Cigar Use Behaviors
This project looks at how cigar pack size, price, and flavor affect who buys and uses cigars.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Rutgers Biomedical and Health Sciences NIH-funded |
| Lab location | 1 site (Newark, UNITED STATES) |
| Project ID | NIH-11266163 on NIH RePORTER |
What this research studies
Researchers will analyze national sales and survey data to track how cigar pack sizes, prices, and flavors have changed over time and relate to use patterns. They will also run experiments and preference surveys to see how different pack sizes, prices, and flavors influence adults' interest in trying or continuing cigar use. The work focuses on adults (21+) and combines large datasets with controlled choice tasks to capture both real-world trends and individual preferences. Findings are meant to reveal whether small or large pack sizes encourage starting, more frequent use, or make quitting harder.
Who could benefit from this research
Good fit: Adults aged 21 and older who currently use cigars or are at risk of trying cigars would be most relevant for this work.
Not a fit: People under age 21, or those with no interest or exposure to tobacco products, are unlikely to directly benefit from participating.
Why it matters
Potential benefit: If successful, the findings could inform product regulations (pack size, pricing, flavors) that help reduce cigar initiation and overuse.
How similar studies have performed: Prior studies suggest small pack sizes appeal to price-sensitive or experimental users and larger packs may boost consumption, but the evidence is limited and mixed.
Where this research is happening
Newark, UNITED STATES
- Rutgers Biomedical and Health Sciences — Newark, United States (Active)
Researchers
- Principal investigator: Ganz, Ollie — Rutgers Biomedical and Health Sciences
- Study coordinator: Ganz, Ollie
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.