How cannabis labeling and marketing affect user experiences and behaviors
Official title: Effects of Cannabis Species Labeling and Marketing on Perceptual, Subjective and Objective Use Outcomes
Funded at Johns Hopkins University · NIH-11128591 · Data updated 2026-11-12
This study is looking at how the names and marketing of cannabis products, like Indica and Sativa, affect how people feel about using them and their actual experiences, so we can better understand safety and help improve regulations for everyone who uses cannabis.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Johns Hopkins University NIH-funded |
| Lab location | 1 site (Baltimore, United States) |
| Project start | July 1, 2024 |
| Project end | April 30, 2029 |
| Funding year | 2025 |
| Award (this year) | $720,929 |
| NIH project number | 5R01DA059584-02 |
| Project ID | NIH-11128591 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research are adults aged 21 and older who use cannabis or are considering its use.
✕Less likely to help
Patients who do not use cannabis or are under 21 years old may not receive any benefit from this research.
What this research studies
This research investigates how the labeling and marketing of cannabis products influence consumer perceptions and behaviors, particularly regarding safety and use outcomes. It focuses on the effects of different cannabis species labels (Indica, Sativa, Hybrid) on users' subjective experiences and objective measures of impairment. By examining how these labels affect consumer expectations and actual use, the study aims to provide insights that could inform better regulatory policies and marketing practices. Participants will be asked about their experiences with cannabis products and may undergo assessments to evaluate cognitive performance and behavioral impairment.
Why it matters
Potential benefit: If successful, this research could lead to improved safety regulations and marketing practices for cannabis products, ultimately reducing the risk of impaired driving and other unsafe behaviors.
How similar studies have gone: Previous research in consumer behavior, particularly in tobacco marketing, has shown that labeling and marketing can significantly influence user perceptions and behaviors, suggesting that this approach may yield valuable insights.
Where this research is happening
-
Johns Hopkins University
Baltimore, United States Active
Researchers
- Principal investigator: Moran, Meghan Bridgid — Johns Hopkins University
- Study coordinator: Moran, Meghan Bridgid
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.