How cannabis edible packaging affects consumer perceptions and risks
The Impact of Product Packaging on Appeal, Knowledge and Risk Perceptions of Cannabis Edibles
['FUNDING_R01'] · WAKE FOREST UNIVERSITY HEALTH SCIENCES · NIH-11037888
This study looks at how the way cannabis edibles are packaged affects how people feel about them, what they know about their risks, and how likely they are to use them safely, all to help keep consumers informed and safe.
Quick facts
| Phase | ['FUNDING_R01'] |
|---|---|
| Study type | Nih_funding |
| Sex | All |
| Sponsor | WAKE FOREST UNIVERSITY HEALTH SCIENCES (nih funded) |
| Locations | 1 site (WINSTON-SALEM, UNITED STATES) |
| Trial ID | NIH-11037888 on ClinicalTrials.gov |
What this research studies
This research investigates how the packaging of cannabis edibles influences consumer appeal, knowledge, and risk perceptions. It aims to understand the public health challenges posed by these products, particularly regarding overconsumption of THC, the psychoactive component in cannabis. By examining different packaging designs and warning labels, the study will assess their effects on consumer behavior and safety awareness. The research will involve testing various packaging formats to determine which are most effective in conveying risks and educating consumers about safe consumption.
Who could benefit from this research
Good fit: Ideal candidates for this research include adults over 21 years old who consume or are considering consuming cannabis edibles.
Not a fit: Patients who do not consume cannabis or are under 21 years old may not receive any benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to improved packaging regulations that enhance consumer safety and reduce the risks associated with cannabis edibles.
How similar studies have performed: While there has been limited research specifically on cannabis edibles, studies on consumer behavior and product packaging in other industries have shown that effective packaging can significantly influence perceptions and safety awareness.
Where this research is happening
WINSTON-SALEM, UNITED STATES
- WAKE FOREST UNIVERSITY HEALTH SCIENCES — WINSTON-SALEM, UNITED STATES (ACTIVE)
Researchers
- Principal investigator: REBOUSSIN, BETH A. — WAKE FOREST UNIVERSITY HEALTH SCIENCES
- Study coordinator: REBOUSSIN, BETH A.
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.