How cannabis edible packaging affects appeal, safety understanding, and risk perceptions
The Impact of Product Packaging on Appeal, Knowledge and Risk Perceptions of Cannabis Edibles
['FUNDING_R01'] · WAKE FOREST UNIVERSITY HEALTH SCIENCES · NIH-11310768
This project looks at how different packaging and warning labels on cannabis edibles change adults' interest in them, understanding of safe use, and sense of risk.
Quick facts
| Phase | ['FUNDING_R01'] |
|---|---|
| Study type | Nih_funding |
| Sex | All |
| Sponsor | WAKE FOREST UNIVERSITY HEALTH SCIENCES (nih funded) |
| Locations | 1 site (WINSTON-SALEM, UNITED STATES) |
| Trial ID | NIH-11310768 on ClinicalTrials.gov |
What this research studies
If you join, you would view different examples of edible packaging and warning labels and answer short questions about how appealing they seem and how risky they feel. The team will compare responses across packaging designs and warning types to see which make people more aware of delayed effects and safe serving sizes. Most participation will involve surveys or brief online experiments, and researchers will collect basic background information like age and past cannabis use. The goal is to find packaging and messaging that reduce accidental overconsumption and unexpected intense effects.
Who could benefit from this research
Good fit: Ideal participants are adults aged 21 or older who live in the U.S. and may use or consider using cannabis edibles.
Not a fit: People under 21, those who never encounter edible products, or individuals seeking medical treatment for acute cannabis toxicity are unlikely to benefit directly from participating.
Why it matters
Potential benefit: Findings could lead to clearer packaging and warnings that help adults avoid overconsumption, unexpected intoxication, and related harms.
How similar studies have performed: Related research on tobacco and alcohol packaging suggests labels can change perceptions, but there is limited prior work specifically on cannabis edibles.
Where this research is happening
WINSTON-SALEM, UNITED STATES
- WAKE FOREST UNIVERSITY HEALTH SCIENCES — WINSTON-SALEM, UNITED STATES (ACTIVE)
Researchers
- Principal investigator: REBOUSSIN, BETH A. — WAKE FOREST UNIVERSITY HEALTH SCIENCES
- Study coordinator: REBOUSSIN, BETH A.
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.