HIV prevention messaging for women in the Southern U.S.
Engaging communities to develop and evaluate communication strategies for HIV prevention among women in the Southern US
['FUNDING_R01'] · BAYLOR COLLEGE OF MEDICINE · NIH-11169946
This project develops and tries out clearer, community-designed HIV prevention messages to help women in the Southern U.S. learn about and use prevention options.
Quick facts
| Phase | ['FUNDING_R01'] |
|---|---|
| Study type | Nih_funding |
| Sex | All |
| Sponsor | BAYLOR COLLEGE OF MEDICINE (nih funded) |
| Locations | 1 site (HOUSTON, UNITED STATES) |
| Trial ID | NIH-11169946 on ClinicalTrials.gov |
What this research studies
You and your community will help shape and try messages that explain prevention options like PrEP, testing, and ways to reduce stigma. The team will work with women in communities hit hardest by HIV in the U.S. South to create theory-based messages and identify the best channels and social networks to share them. Over five years they will deliver a multi-component communications program and measure whether messages reach people and change awareness or prevention behaviors. Local partners, including an HBCU and HIV clinicians, will help make materials culturally relevant and trusted.
Who could benefit from this research
Good fit: Ideal participants are women—especially young and Black women—living in Southern U.S. communities with high rates of new HIV infections who are willing to help shape and receive prevention messages.
Not a fit: People who live outside the targeted Southern communities, men, or people already living with HIV may not receive direct prevention benefits from this project.
Why it matters
Potential benefit: If successful, this could increase awareness and use of proven HIV prevention tools among women in high-risk Southern communities and help reduce new infections.
How similar studies have performed: Previous communication programs have raised awareness and uptake of prevention services in some groups, but tailored, community-led messaging for women in the U.S. South is still under-tested.
Where this research is happening
HOUSTON, UNITED STATES
- BAYLOR COLLEGE OF MEDICINE — HOUSTON, UNITED STATES (ACTIVE)
Researchers
- Principal investigator: DANG, BICH NGOC — BAYLOR COLLEGE OF MEDICINE
- Study coordinator: DANG, BICH NGOC
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Conditions: Acquired Immune Deficiency Syndrome Virus, Acquired Immunodeficiency Syndrome Virus