Helping young adults stop using little cigars and cigarillos
Advancing science to reduce young adult cigar use
Using digital messages co-created with young adults to help 18–29-year-olds who smoke little cigars and cigarillos quit or cut down.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Univ of North Carolina Chapel Hill NIH-funded |
| Lab location | 1 site (Chapel Hill, United States) |
| Project ID | NIH-11362772 on NIH RePORTER |
What this research studies
You might be invited to help create and test short digital messages about the risks of little cigars and cigarillos. The team will run a national online survey to find the most promising message themes, then hold focus groups with young adult users to refine those messages. Design experts will test different visuals and formats to see which grab attention and keep people engaged. Young adults are involved throughout so the messages reflect real experiences and preferences.
Who could benefit from this research
Good fit: Ideal participants are young adults (about 18–29 years old) who currently use little cigars or cigarillos.
Not a fit: People who do not use little cigars or cigarillos, are outside the young adult age range, or cannot access digital content are unlikely to benefit directly.
Why it matters
Potential benefit: If successful, the project could produce digital messages that lower little cigar and cigarillo use among young adults.
How similar studies have performed: Previous digital messaging efforts helped reduce cigarette smoking, but targeted message design for little cigars and cigarillos in young adults is relatively new.
Where this research is happening
Chapel Hill, United States
- Univ of North Carolina Chapel Hill — Chapel Hill, United States (Active)
Researchers
- Principal investigator: Goldstein, Adam O — Univ of North Carolina Chapel Hill
- Study coordinator: Goldstein, Adam O
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.