Exploring how teens are exposed to alcohol in media
Official title: Understanding Adolescent In-Vivo Exposure to Alcohol Content in the Media
Funded at Rutgers Biomedical and Health Sciences · NIH-11020606 · Data updated 2026-11-12
This study looks at how often teenagers see alcohol-related content in movies, TV shows, music, and social media, and how this might affect their drinking habits over time, helping us understand how media influences their views and choices about alcohol.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Rutgers Biomedical and Health Sciences NIH-funded |
| Lab location | 1 site (Newark, UNITED STATES) |
| Project start | August 1, 2024 |
| Project end | April 30, 2026 |
| Funding year | 2023 |
| Award (this year) | $603,804 |
| NIH project number | 7R01AA027968-05 |
| Project ID | NIH-11020606 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research are adolescents who frequently consume media content that may depict alcohol use.
✕Less likely to help
Patients who are not adolescents or those who do not engage with media content featuring alcohol may not benefit from this research.
What this research studies
This research investigates how adolescents encounter alcohol-related content in various media forms, including films, television, music, and social media platforms. It aims to quantify the frequency and context of this exposure and examine its potential influence on alcohol use among youth over time. By understanding these dynamics, the study seeks to identify the mechanisms that link media exposure to alcohol consumption in adolescents, providing insights into how media shapes their perceptions and behaviors regarding alcohol.
Why it matters
Potential benefit: If successful, this research could lead to more effective prevention strategies aimed at reducing early alcohol use among adolescents.
How similar studies have gone: Previous research has indicated that media exposure can significantly influence adolescent behavior, suggesting that this approach may yield valuable insights.
Where this research is happening
-
Rutgers Biomedical and Health Sciences
Newark, United States Active
Researchers
- Principal investigator: Jackson, Kristina Melia — Rutgers Biomedical and Health Sciences
- Study coordinator: Jackson, Kristina Melia
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About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.