Exploring how social media affects adolescent health and risk behaviors

Using TDM to understand mechanisms in adolescent health and risk behavior

NIH-funded research University of Wisconsin-Madison · NIH-10913550

This study looks at how teenagers share and see health-related content about alcohol on social media, to understand how it affects their attitudes and choices, with the hope of finding ways to encourage healthier habits and reduce risky behaviors.

Quick facts

Grant typeP01 program project
Study typeNIH-funded research
Funding institutionUniversity of Wisconsin-Madison NIH-funded
Lab location1 site (Madison, United States)
Project IDNIH-10913550 on NIH RePORTER

What this research studies

This research investigates how adolescents use social media to display and consume content related to health and risk behaviors, particularly focusing on alcohol use. By analyzing the patterns of self-generated and other-generated content on social media, the study aims to understand how these influences shape adolescents' attitudes and behaviors. The research employs real-time data collection methods and functional MRI to assess the neural processes involved in these interactions. Ultimately, the goal is to develop interventions that promote healthy behaviors and reduce risky behaviors among adolescents.

Who could benefit from this research

Good fit: Ideal candidates for participation are adolescents aged 12 to 20 who are active users of social media.

Not a fit: Patients who are not adolescents or do not engage with social media may not benefit from this research.

Why it matters

Potential benefit: If successful, this research could lead to effective strategies for encouraging healthier behaviors and reducing risky behaviors in adolescents.

How similar studies have performed: Previous research has shown promising results in understanding the impact of social media on adolescent behavior, indicating that this approach has potential for success.

Where this research is happening

Madison, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Last reviewed 2026-06-13 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.