Exploring how e-cigarette ads affect young adults
Understanding the Influence of E-cigarette Advertisement Features
This study looks at how different parts of e-cigarette ads, like flavors and claims, grab the attention and feelings of young adults who don’t currently use tobacco, to help understand what might make them interested in trying e-cigarettes.
Quick facts
| Grant type | NIH-funded research |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Rutgers Biomedical and Health Sciences NIH-funded |
| Lab location | 1 site (Newark, UNITED STATES) |
| Project ID | NIH-10974179 on NIH RePORTER |
What this research studies
This research investigates how different features of e-cigarette advertisements, such as flavors and marketing claims, influence the attention and emotional responses of young adults who do not currently use tobacco. By focusing on young adults who are susceptible to e-cigarette use, the study aims to identify which advertisement characteristics are most effective in capturing their interest and potentially leading to e-cigarette initiation. The research employs a combination of surveys and behavioral assessments to gather data on participants' reactions to various ad features. The ultimate goal is to inform public health strategies aimed at regulating e-cigarette marketing to protect young adults from nicotine addiction.
Who could benefit from this research
Good fit: Ideal candidates for this research are young adults under 21 years old who have never used tobacco products or have only experimented with them.
Not a fit: Patients who are over 21 years old or who are regular users of tobacco products may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to more effective regulations on e-cigarette advertising, ultimately reducing the uptake of e-cigarettes among young adults.
How similar studies have performed: Previous research has shown that tobacco marketing significantly influences young adults' initiation of tobacco use, suggesting that this study's approach is grounded in established findings.
Where this research is happening
Newark, UNITED STATES
- Rutgers Biomedical and Health Sciences — Newark, United States (Active)
Researchers
- Principal investigator: Chen-Sankey, Julia Cen — Rutgers Biomedical and Health Sciences
- Study coordinator: Chen-Sankey, Julia Cen
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.