Exploring how cannabis messaging influences its use and perceptions.
A Multi-Method Investigation of Cannabis Messaging: Characterizing Source, Content, and Associations with Cannabis Consumption
This study is looking at how different messages about cannabis influence what people think and how they use it, by talking to both users and industry experts to find out what works and what doesn’t.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Brown University NIH-funded |
| Lab location | 1 site (Providence, United States) |
| Project ID | NIH-11077762 on NIH RePORTER |
What this research studies
This research investigates how different sources and types of messaging about cannabis affect people's beliefs and behaviors regarding its use. By conducting interviews with cannabis users and professionals in the cannabis industry, the study aims to understand the impact of these messages on consumption patterns and motivations. The research will also analyze the content of cannabis-related communications to identify trends and potential risks associated with cannabis use. This mixed-methods approach will provide valuable insights into the relationship between messaging and cannabis consumption.
Who could benefit from this research
Good fit: Ideal candidates for this research include individuals who use cannabis for either recreational or therapeutic purposes.
Not a fit: Patients who do not use cannabis or have no interest in cannabis-related messaging may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could help inform better communication strategies about cannabis, potentially leading to safer and more informed use among patients.
How similar studies have performed: While there is ongoing research into cannabis messaging, this study's specific focus on the sources and content of messaging is relatively novel.
Where this research is happening
Providence, United States
- Brown University — Providence, United States (Active)
Researchers
- Principal investigator: Metrik, Jane — Brown University
- Study coordinator: Metrik, Jane
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.