Examining how social media promotion of cigars affects tobacco and marijuana use.
Official title: Assessing the Effects of Cigar and Cigarillo Social Media Promotion on Tobacco and Marijuana Use
Funded at National Opinion Research Center · NIH-10990540 · Data updated 2026-11-12
This study looks at how social media ads for cigars and cigarillos affect young people and minorities, helping us understand if these ads influence their tobacco and marijuana use, so we can create better ways to keep them healthy.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | National Opinion Research Center NIH-funded |
| Lab location | 1 site (Chicago, United States) |
| Project start | December 2, 2020 |
| Project end | November 30, 2025 |
| Funding year | 2025 |
| Award (this year) | $645,591 |
| NIH project number | 5R01CA248871-05 |
| Project ID | NIH-10990540 on NIH RePORTER |
Who could benefit from this research
✓Could help
Ideal candidates for this research include African American youth and young adults who are active on social media and may be influenced by tobacco marketing.
✕Less likely to help
Patients who do not use social media or are not part of the targeted demographic groups may not benefit from this research.
What this research studies
This research investigates the influence of social media marketing on the use of cigars and cigarillos, particularly among youth and minority populations. It aims to understand how exposure to promotional messages on social media platforms impacts tobacco and marijuana use behaviors. By analyzing social media data, the study seeks to uncover patterns and disparities in marketing exposure and its effects on health outcomes. The findings could provide valuable insights for developing effective tobacco control strategies.
Why it matters
Potential benefit: If successful, this research could lead to improved public health strategies that reduce tobacco use among vulnerable populations.
How similar studies have gone: While there is a growing body of research on tobacco marketing, this specific focus on social media promotion of cigars is relatively novel and has not been extensively studied.
Where this research is happening
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National Opinion Research Center
Chicago, United States Active
Researchers
- Principal investigator: Kostygina, Ganna — National Opinion Research Center
- Study coordinator: Kostygina, Ganna
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page.