Examining how people choose marijuana products and the impact of regulations
Using Behavioral Economics Approach to Examine Individual Preferences for Marijuana Products
This study looks at how people choose marijuana products in states where it's legal, focusing on what factors like product details, promotions, availability, and prices influence their decisions, with the goal of helping create safer marijuana use policies for adults.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of California, San Diego NIH-funded |
| Lab location | 1 site (La Jolla, United States) |
| Project ID | NIH-10849664 on NIH RePORTER |
What this research studies
This research investigates how individuals make decisions when purchasing marijuana products, particularly in states where recreational use is legal. It aims to understand the influence of various regulatory measures, such as product characteristics, promotional features, availability, and pricing, on consumer preferences. By employing behavioral economics methods, the study will analyze both stated and revealed preferences to provide insights into effective public health strategies. The findings could help shape policies that promote safer marijuana use among adults.
Who could benefit from this research
Good fit: Ideal candidates for this research include adults aged 21 and older who are consumers or potential consumers of marijuana products.
Not a fit: Patients who are under 21 years of age or those who do not use marijuana products may not benefit from this research.
Why it matters
Potential benefit: If successful, this research could lead to improved regulations that enhance public health and safety regarding marijuana use.
How similar studies have performed: Other research has shown success in using behavioral economics to understand consumer choices in various markets, suggesting this approach could yield valuable insights in the context of marijuana regulation.
Where this research is happening
La Jolla, United States
- University of California, San Diego — La Jolla, United States (Active)
Researchers
- Principal investigator: Shi, Yuyan — University of California, San Diego
- Study coordinator: Shi, Yuyan
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.