Evaluating the impact of added sugar warning labels in restaurants

A large-scale quasi-experimental evaluation of added sugar warning labels in restaurants

NIH-funded research New York University School of Medicine · NIH-10998314

This study looks at how warning labels about added sugar on restaurant menus in New York City affect what people choose to buy, and it aims to find out which groups of people are most influenced by these labels.

Quick facts

Grant typeR37 grant
Study typeNIH-funded research
Funding institutionNew York University School of Medicine NIH-funded
Lab location1 site (New York, United States)
Project IDNIH-10998314 on NIH RePORTER

What this research studies

This research investigates the effects of added sugar warning labels on restaurant menus in New York City, which became the first U.S. jurisdiction to implement such a policy. The study aims to understand how these labels influence consumer behavior, particularly in terms of food purchases, and to identify which demographic groups are most affected. By employing a quasi-experimental design, the research will compare purchasing patterns before and after the implementation of the warning labels, while also considering changes in similar locations without the labels. The study will utilize data collected through a mobile app that surveys consumers in real-time about their purchasing decisions.

Who could benefit from this research

Good fit: Ideal candidates for this research include individuals aged 21 and older who frequently dine at restaurants in New York City.

Not a fit: Patients who do not consume added sugars or do not dine out in restaurants may not receive any benefit from this research.

Why it matters

Potential benefit: If successful, this research could lead to improved public health outcomes by reducing the consumption of high-sugar foods and decreasing the incidence of related chronic diseases.

How similar studies have performed: While similar warning label studies have shown success in other areas, this specific approach to added sugar warnings is relatively novel and has not been extensively tested in real-world restaurant settings.

Where this research is happening

New York, United States

Researchers

About this research

  1. This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
  2. Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
  3. For full project details, budget, and progress reports, visit the official NIH RePORTER page below.
Conditions Adult-Onset Diabetes Mellitus
Last reviewed 2026-06-10 by the Find a Trial editorial team. Information on this page is for educational purposes and is not medical advice. Always consult qualified healthcare professionals about clinical trial participation.