Clear, trusted messages to prevent respiratory viruses
Dime la Verdad (Tell me the truth)
This project will create and share trusted, culturally relevant messages about preventing respiratory viruses with people in vulnerable communities.
Quick facts
| Grant type | R01 grant |
|---|---|
| Study type | NIH-funded research |
| Funding institution | University of Chicago NIH-funded |
| Lab location | 1 site (Chicago, United States) |
| Project ID | NIH-11250428 on NIH RePORTER |
What this research studies
You will see researchers study how social media and neighborhood conversations shape what people believe about respiratory virus protection. They will work with local community health workers to co-create messages in the right languages and formats, using personal stories and trusted messengers. The team will share those messages online and in neighborhoods, track which messages spread, and ask people whether the messages change their plans to get vaccinated or use other prevention steps. Findings will help make health information easier to find and more useful for communities like yours.
Who could benefit from this research
Good fit: Ideal participants are community members in the study neighborhoods, especially those from underserved, language-minority, or otherwise hard-to-reach groups.
Not a fit: People who already have easy access to reliable health information or who live outside the outreach areas may not receive direct benefit.
Why it matters
Potential benefit: If successful, this work could help more people get clear, culturally relevant prevention advice that increases vaccination and other protective behaviors.
How similar studies have performed: Past work shows personal stories and community health workers can improve uptake of health recommendations, though applying these tactics across social media and diverse neighborhoods is relatively new.
Where this research is happening
Chicago, United States
- University of Chicago — Chicago, United States (Active)
Researchers
- Principal investigator: Del Rios, Marina — University of Chicago
- Study coordinator: Del Rios, Marina
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.