Campaign to promote social norms against sexual violence among adolescents
CE20-001 Effectiveness Evaluation of `Step Up Step In' (SUSI): A Campaign to Promote Social Norms against Sexual Violence
This study is looking at a program called 'Step Up Step In' that helps prevent sexual violence among teens in schools by encouraging positive behaviors and attitudes, making schools safer for everyone.
Quick facts
| Grant type | U01 cooperative agreement |
|---|---|
| Study type | NIH-funded research |
| Funding institution | Georgia State University NIH-funded |
| Lab location | 1 site (Atlanta, United States) |
| Project ID | NIH-10905964 on NIH RePORTER |
What this research studies
This research evaluates the 'Step Up Step In' (SUSI) campaign, which aims to prevent sexual violence (SV) among adolescents by promoting positive social norms. The campaign targets behaviors such as sexual bullying and harassment, which are prevalent in school settings. By implementing this program in schools across Georgia, the research seeks to assess its effectiveness in reducing incidents of SV and fostering a safer environment for students. The approach is grounded in social norms theory, focusing on changing perceptions and behaviors among peers.
Who could benefit from this research
Good fit: Ideal candidates for this research include adolescents, particularly those in high school settings, who may be at risk for experiencing or witnessing sexual violence.
Not a fit: Patients who are not adolescents or those who are not involved in school environments may not receive direct benefits from this research.
Why it matters
Potential benefit: If successful, this research could lead to a significant reduction in sexual violence incidents among adolescents, creating safer school environments.
How similar studies have performed: While there has been limited evaluation of social marketing campaigns for SV prevention, the approach taken by the SUSI program is innovative and aims to fill a critical gap in existing research.
Where this research is happening
Atlanta, United States
- Georgia State University — Atlanta, United States (Active)
Researchers
- Principal investigator: Reidy, Dennis — Georgia State University
- Study coordinator: Reidy, Dennis
About this research
- This is an active NIH-funded research project — typically early-stage science, not a clinical trial accepting patient enrollment.
- Some NIH-funded labs run parallel clinical studies or seek volunteers for related work. To check, contact the principal investigator or institution listed above.
- For full project details, budget, and progress reports, visit the official NIH RePORTER page below.